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Standard Chartered Bank Zambia Chief Executive Officer Sonny Zulu, has emphasized the crucial role of marketers in shaping the narrative and driving positive change in their communities.

Addressing marketers at the 27th Zambia Institute of Marketing Conference in Livingstone under the theme, Elevate-Innovate-Thrive: Driving Prosperity, Growth, and Resilience through Strategic Insights, Mr. Zulu called on marketers to ensure that their voices are heard across various issues.

“Marketers play a vital role in driving the wealth and prosperity of citizens by ensuring that they have access to information and guidance on diverse beneficial products,” Said Mr. Zulu in a statement issued to RCV News in Lusaka today.

Mr. Zulu added that marketers need to be well informed beyond marketing, and that they should take a keen interest in what is driving the economy.

Meanwhile, Mr. Zulu stated that the Bank was thrilled to sponsor the Conference, as part of the bank’s ongoing commitment to supporting the marketing industry in Zambia.

He said the sponsorship demonstrates the bank’s dedication to fostering marketing excellence and driving positive change in communities.

By Angel Kasabo

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