The Lusaka City Council, LCC, has expressed concern over the increasing number of billboards being erected in the city beyond the approved placement timeline.
The council has since directed all advertising agencies, companies, and clients in the billboard business to strictly adhere to the approved permit guidelines issued by the local authority, saying failure to comply will result in severe consequences.
LCC Public Relations Manager, Chola Mwamba, has said in a statement to issued to RCV News in Lusaka today that all advertising agencies dealing in outdoor advertising, should conduct their business within the guidelines provided by the council’s Directorate of City Planning.
“As a local authority, we remain resolute to ensuring that businesses, including those in the advertising field, thrive,” said Ms. Mwamba
And Ms. Mwamba said advertising permits will only be issued to businesses that follow the correct procedures.
By Eva Hatontola
