The National Savings and Credit Bank (NATSAVE) has launched a market day initiative aimed at promoting financial literacy, financial security, and a savings culture among marketeers and small business owners in the informal sector.
The initiative is being implemented at City Market in Lusaka and across all 38 NATSAVE branches nationwide.
As part of the program, the bank is also donating cleaning supplies to enhance hygiene in market areas.
NATSAVE Director of Retail Banking, Cynthia Mwila, highlighted that the initiative seeks to empower marketeers and Small and Medium Enterprises (SMEs), who have long been excluded from the formal banking system.
“The Bank is targeting marketeers by introducing a specialized marketing account because most marketeers feel financial services are not accessible to them,” said Ms. Mwila.
Speaking at the same event, NATSAVE Chief Risk Officer, Keith Hamusute, expressed optimism about the program’s impact, noting the strong interest from marketeers due to the tailored banking products.
“The Bank is encouraging a culture of saving among citizens to help them avoid financial difficulties in times of unforeseen circumstances,” said Mr. Hamusute.
Meanwhile, City Market Manager Robinson Kambeu commended NATSAVE for the initiative, particularly the donations and financial literacy education provided to marketeers.
By Cynthia Lupiya.
