MTN Zambia has partnered with Discover Zambia, an innovative online platform that showcases tourism stories and blogs to showcase the country to the world.
The network service provider says the partnership has found a perfect home on MTN Zambia’s all-in-one app, Ayoba, a platform available on all iOS and Android devices that allows users to stream, play and chat at no data cost, ensuring seamless access to content.
MTN Communication Manager, Lisa Mulozi, told RCV News in a statement to that Ayoba becomes an essential part of enhancing the visibility of Zambia’s tourism, a vital contributor to the country’s Gross Domestic Product (GDP).
“With over 1 million monthly active users on Ayoba, Discover Zambia will share content in the ‘Channels’ section of the app, acting as a comprehensive guide that highlights both well-known attractions and hidden gems, making Zambia a truly unique destination”, the statement further stated.
MTN Zambia said the collaboration with Discover Zambia signifies a commitment to leveraging modern technology to amplify outreach, making tourism narratives easily accessible to a wider audience.
By Margaret Mwanza
